Cow Play Cow Moo is a 100% Singapore-grown arcade brand, creating an out-of-this-world universe filled with fun and innovation for their players.

As they launched their newest outlet in Malaysia, it was necessary for them to establish a foothold in the local entertainment scene, setting the stage for potential expansion into additional branches in the future. To achieve this goal, we put together a style guide to ensure alignment of the brand’s visual identity, colours, typography, and the consistent aesthetic of their social media posts.

We recognised the need for a clear and compelling vision to guide their endeavours; hence, we developed the concept of “The go-to fun place for all,” where people of all ages get to escape the mundane and immerse themselves in a wonderland of excitement and endless fun. This concept serves as the foundation upon which all other brand elements are built, shaping the brand’s identity, messaging, and customer experience.

Website: cpcm.my

Instagram: instagram.com/cpcm.my

Facebook: facebook.com/cpcm.my

TikTok: tiktok.com/@cpcm.my