Skyway is a one-stop auto-finance solution with integrated services, helping customers to acquire new cars through a hire-purchase program and also assisting with financing their Certificate Of Entitlement (COE). Skyway also provides in-house car loan services that enable them to offer direct and same-day loan approvals.

Our role in this project was to create a distinct identity for Skyway, primarily through the usage of graphic elements and colours. For this project, we aimed to create a visual language that is memorable and unique based on Skyway’s values. The graphics are inspired by road curves and the premium feeling that the curves convey, combined with appropriate colours to complete the overall visual aesthetics.

Specifically for Skyway, we tweaked their main logo to make it more proportional and unique, allowing the brand to stand out from competitors and giving Skyway a slight competitive edge and distinctiveness within the auto-finance industry.

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