Buzzspire is a digital marketing/campaign management platform that helps brands and business owners generate and manage their own digital marketing efforts. It connects them with the most suitable Key Opinion Leaders (KOLs) based on the type of products or services they offer, assisting them in creating genuine buzz around their brands.

Our role in this project was to bring Buzzspire to life by creating a distinct brand identity that clearly represents Buzzspire’s values while being attractive to both business owners and KOLs. We opted for a lightning-shaped logogram generated from the negative space between the Zs within the logotype, symbolising the ‘buzz’ and electrifying hype that Buzzspire aims to create through its platform.

For the colour scheme, we drew inspiration from playful ‘internet’ colours while ensuring feasibility for printed collateral. We balanced screen and printed colours to maintain a consistent brand application across various mediums, communicating a playful, friendly vibe while retaining the professional, trusted feeling of Buzzspire.

Website: buzzspire.comBuzzspire