Where Tradition Meets Taste.
Established in 2013 in Singapore, Yusof Power Briyani Dam (YBPD) is a culinary brand known for its signature briyani and vibrant wedding catering experiences. Rooted in Indian culinary heritage and community connection, the brand brings joy and flavour to every celebration—uniting tradition with unforgettable hospitality.


The Vision
We created a vibrant, inviting identity that celebrates authentic Indian cuisine through joyful, memorable experiences.

Our Approach
We crafted a brand that’s playful yet professional, fusing tradition and charm. Bold illustrations, warm colours, and dynamic type reflect the essence of festive, flavourful celebration.

The graphic elements, inspired by local spices and chef culture, create patterns that radiate energy, authenticity, and the comforting warmth of home-cooked meals.

Typeface
Rowdies and Open Sans combine playful charisma with clean clarity—capturing both expressive energy and reliable professionalism.

Colours
Vibrant pumpkin orange, bright red, and warm yellows symbolise spice, joy, and celebration—supported by grounding neutrals for balance and contrast.

Brand in Action
Here are a few examples of how all the elements come together to create a strong brand presence and experience for Yusof Power Briyani Dam.

Into the brand guide
A brand only works when it is consistent and that is what the brand guideline is for. It helps YPBD’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.
We designed YPBD’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of Yusof Power Briyani Dam, regardless of where they are used or the medium they are applied to.
You can get your brand makeover too...
With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.
Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.