The Vision

We built a modern, trustworthy identity that promotes balance, clarity, and smart living through exceptional design.

Our Approach

We created a clean, customer-centric identity rooted in purpose and flexibility. Minimal graphics and modular layouts reflect the brand’s adaptable and solution-driven approach.

The brand’s graphic elements include “Z”-inspired zigzag lines and dual strokes symbolising versatility, connection, and personalised order.

Typeface

Univia Pro was selected for its modern and minimalist appeal—balancing simplicity, reliability, and a contemporary feel across all media.

Colours

A harmonious palette of Rich Green, Leather Tan, and White Desert evokes freshness, earthiness, and calm—reinforcing ZEssentials’ message of clarity and comfort.

Brand in Action

Here are a few examples of how all the elements come together to create a strong brand presence and experience for ZEssentials.

Into the brand guide

A brand only works when it is consistent, and that is what the brand guideline is for. It helps ZEssentials’ internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed ZEssentials’ brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of ZEssentials, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.