The Vision

We shaped a refined, warm identity that blends harmony, reliability, and individuality in every interior experience.

Our Approach

We built an elegant, detail-driven identity that reflects TLP’s design ethos—where every element matters. Inspired by human connection and interior textures, the system speaks with understated confidence.

The graphic elements, inspired by interior materials and forms, combine into abstract human-like compositions—symbolising empathy and personalisation in design.

Typeface

Playfair Display and Space Grotesk balance elegance and clarity—suitable for storytelling headlines and refined, readable body copy.

Colours

An earthy palette of driftwood brown, sandstone beige, and slate green evokes warmth, depth, and timeless sophistication—rooted in the textures of real spaces.

Brand in Action

Here are a few examples of how all the elements come together to create a strong brand presence and experience for The Local Project.

Into the brand guide

A brand only works when it is consistent and that is what the brand guideline is for. It helps TLP’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed TLP’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of The Local Project, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.