The Vision

We defined a sleek, precise identity that reflects innovation, trust, and a customer-first experience in every drive.

Our Approach

We developed a bold yet refined identity rooted in clarity and structure. Inspired by precision engineering, the system combines clean geometry, automotive symbolism, and a confident visual voice.

The graphic elements feature curved stripes and circular forms symbolising precision, passion, and movement—mirroring Kim Motoring’s dedication to excellence.

Typeface

Kento and Proxima Nova combine bold sophistication with modern legibility—supporting both technical information and elegant messaging.

Colours

A high-contrast palette of Off Red, Sophistication Black, and Calm Gray evokes passion, strength, and trust—refined with off-white for balance and clarity.

Brand in Action

Here are a few examples of how all the elements come together to create a strong brand presence and experience for Kim Motoring.

Into the brand guide

A brand only works when it is consistent and that is what the brand guideline is for. It helps Kim Motoring’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed Kim Motoring’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of Kim Motoring, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.