Innovation in Every Motion.
Start First is a Singapore-based company delivering high-performance lubricants under the EERSTA brand to industries across Asia Pacific, the Middle East, and Africa. With a strong focus on innovation, safety, and reliability, the brand is driven by a commitment to performance, sustainability, and customer satisfaction.
The Vision
We established a bold, future-ready identity that reflects movement, precision, and innovation in every industrial solution.
Our Approach
We developed a strong, fluid brand language using motion-inspired visuals and modern typography—reinforcing EERSTA’s position as a trailblazer in lubrication excellence.
The primary graphic elements feature three sleek red stripes, symbolising energy, momentum, and engineering precision.
Typeface
Tahoma is the primary typeface—chosen for its clarity and modern appeal, supported by Zeroes Two for striking highlights and Arial for accessibility.
Colours
A dynamic palette led by Venetian Red, Black, and Spanish Grey conveys energy, authority, and precision—balancing innovation with trust and professionalism.
Brand in Action
Here are a few examples of how all the elements come together to create a strong brand presence and experience for EERSTA.
Into the brand guide
A brand only works when it is consistent and that is what the brand guideline is for. It helps EERSTA’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.
We designed EERSTA’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of EERSTA, regardless of where they are used or the medium they are applied to.
You can get your brand makeover too...
With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.
Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.
