Powering Potential, One Task at a Time.
Taskaki is a field service management tool built for dynamic and fast-paced environments, empowering businesses to handle everything from on-site management to time-sensitive tasks, all while maintaining the highest standards of service.
Combining the words "Task" and "Kaki" (a Singaporean term for "buddy"), Taskaki is the ultimate partner for managing field operations, ensuring teams stay on task and on time.
The Vision
Taskaki needed a brand identity that conveys reliability and modernity in the field service industry while remaining approachable and appealing to businesses seeking efficiency and growth.
Our Approach
We developed a brand identity that embodies dependability, with the tagline “On Task, On Time”, reinforcing Taskaki’s commitment to efficiency. The visual identity is clear, modern, and organised, reflecting the platform’s reliability in transforming complex workflows into seamless operations.
Taskaki’s graphic elements are inspired by building blocks, reflecting the structured, reliable foundation of the field service industry while conveying sturdiness and dependability. The rounded edges add a modern, friendly touch for approachability.
The mascot is designed to embody the brand’s approachable and innovative spirit, personifying Taskaki’s identity as a reliable partner in the field service industry.
Typeface
We use clear typography to reflect Taskaki's reliability, ensuring readability and distinctiveness that reinforce the brand’s dependable nature.
Colours
Inspired by construction signs, Taskaki’s colour palette creates a modern aesthetic that conveys trust, efficiency, and progress.
Brand in Action
We believe that a brand is more than just a logo. Every detail, from the fonts to the colour palette, is essential in conveying a brand’s value.
Into the brand guide
A brand only works when it is consistent and that is what the brand guideline is for. It helps Taskaki’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.
We designed Taskaki’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of Taskaki, regardless of where they are used or the medium they are applied to.
You can get your brand makeover too...
With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.
Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.
