The Vision

Chunky Lobsters wanted a brand identity that captures their bold, dynamic, and premium yet approachable seafood experience, creating a cohesive and distinctive identity.

Our Approach

Inspired by the tagline “Ocean to Plate”, we designed a brand that is both playful and premium, balancing seafood indulgence with approachability. The visuals reflect the brand’s energetic personality, ensuring a memorable and engaging connection with customers.

Typeface

This pairing gives Chunky Lobsters a timeless, sophisticated presence with a contemporary appeal, complementing the graphic elements.

Colours

Chunky Lobsters’ colour palette is inspired by the sea and fresh seafood, capturing the vibrancy of lobsters and the ocean to create a fresh, modern feel.

Brand in Action

We believe that a brand is more than just a logo. Every detail, from the fonts to the colour palette, is essential in conveying a brand’s value.

Into the brand guide

A brand only works when it is consistent and that is what the brand guideline is for. It helps Chunky Lobsters’ internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed Chunky Lobsters’ brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of Chunky Lobsters, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.