The Vision

Sunrise Universal wanted a brand identity to strengthen their position as a trusted wholesale partner, ensuring a more cohesive and aligned brand presence.

Our Approach

Inspired by Sunrise Universal’s Indian heritage, we developed a brand identity that honours their cultural roots while creating a distinctive and welcoming presence reminiscent of the sun, aligning with the brand’s name. The visuals foster a sense of connection and warmth that resonates with local consumers.

The brand elements, inspired by Rangoli, a traditional Hindu art form, use intricate patterns and vibrant hues to symbolise inclusivity, warmth, and joy. Like Rangoli’s welcoming nature, they create a sense of connection and invitation for Sunrise Universal’s customers.

Typeface

Sunrise Universal’s typeface pairing combines Open Sans for readability with the distinctive character of Croissant One, complementing the brand's visual identity.

Colours

Sunrise Universal’s colour palette reflects the warmth and vibrancy of the sun, with bright, lively hues that align with the Rangoli-inspired graphic elements.

Brand in Action

We believe that a brand is more than just a logo. Every detail, from the fonts to the colour palette, is essential in conveying a brand’s value.

Into the brand guide

A brand only works when it is consistent and that is what the brand guideline is for. It helps Sunrise Universal’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed Sunrise Universal’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of Sunrise Universal, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.