The Vision

Anvade wanted to create a unified brand identity that resonates with their desire to provide safety and comfort through their services while communicating their connection to the automotive industry.

Our Approach

We created an identity with a simple and universal design. The circular shape of wheels, incorporating an intersection motif, symbolises Anvade's commitment to guiding customers on their journey.

Anvade’s graphic elements are inspired by road markings and crossing lines, universal symbols familiar to road users, while relating to Anvade’s offerings.

Typeface

Anvade’s typeface pairing enhances its structured layout, exuding effortless luxury and dependability while ensuring clarity across all applications.

Colours

An inviting colour palette that radiates a sense of safety as well as comfort, creating a feeling of trust through colours.

Brand in Action

We believe that a brand is more than just a logo. Every detail, from the fonts to the colour palette, is essential in conveying a brand’s value.

Into the brand guide

A brand only works when it is consistent and that is what the brand guideline is for. It helps Anvade’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed Anvade’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of Anvade, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.