The Vision

As a fleet management solutions provider, Aurental wanted their brand identity to communicate professionalism and trust, instilling confidence in their clients through their services.

Our Approach

We developed a confident and future-ready brand identity to reinforce Aurental’s commitment to excellence in fleet management, ensuring a professional and trustworthy presence as the go-to partner for reliable vehicle solutions.

Aurental’s graphic elements are derived from the logo, embodying movement and progress to reinforce the connection to seamless fleet management solutions.

Typeface

Aurental uses Inter to convey modernity, professionalism, and minimalism. This reflects Aurental's identity and ensures a sense of reliability and trustworthiness.

Colours

Aurental’s colour palette embodies reliability and efficiency with deep tones that convey trust and professionalism.

Brand in Action

We believe that a brand is more than just a logo. Every detail, from the fonts to the colour palette, is essential in conveying a brand’s value.

Into the brand guide

A brand only works when it is consistent and that is what the brand guideline is for. It helps Aurental’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed Aurental’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of Aurental, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.