Cow Play Cow Moo

Cow Play Cow Moo

Family, Fun, Entertainment.

More than just an arcade, Cow Play Cow Moo is a world of endless fun, built on the belief that joy multiplies when shared. Since its inception, it has grown into a beloved destination where families and friends of all ages come together to play, laugh, and create lasting memories through immersive, nostalgic, and thrilling arcade experiences.

The Vision

We designed a playful and energetic identity that sparks joy, fosters connection, and turns every visit into a fun-filled, memorable adventure.

Our Approach

We developed a vibrant, playful identity that captures the spirit of the carnival—immersive, energetic, and inviting. Our design celebrates childhood wonder, while bold visuals and joyful mascots create a world that feels alive and magical.

The brand’s graphic elements include colourful gradients, custom illustrations, and signature cow mascots that evolve with seasons and events, enhancing engagement and recognisability.

Typeface

A mix of Marvin and Gotham typefaces blends carnival flair with clarity—perfect for both whimsical promotions and functional signage.

Colours

A bold palette of reds, blues, pinks, and purples brings the arcade’s energy to life. Each hue is chosen to evoke excitement, warmth, and a sense of delightful nostalgia.

Brand in Action

Here are a few examples of how all the elements come together to create a strong brand presence and experience for Cow Play Cow Moo.

Into the brand guide

A brand only works when it is consistent, and that is what the brand guideline is for. It helps CPCM’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed CPCM’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of CPCM, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.

Quality branding shouldn't take months!
That's why we created VIP Day

And here's the ultimate deal to get started:
1x Free Brand Audit - Get expert insights on where your brand stands
1x Free Brand Quiz - Find out your brand personality
1x Social Media Template - Ready-to-use, high-impact design
(Worth: $800)
Book your 30 minute consultation (FOC)👇🏼