The Vision

We designed an identity that fulfills Wah Hong’s mission: to drive a future where Wah Hong sets the benchmark in automotive care, through precision, innovation, and trustworthiness.

Our Approach

We crafted a charismatic, precise, and elegant brand identity that reflects Wah Hong’s balance of heritage and innovation—infused with cultural richness and modern excellence.

Wah Hong’s visual elements are rooted in a grid system and Chinese symbolism, combining geometry and heritage to express focus, sophistication, and reliability.

Typeface

A dual-type system: Playfair Display brings elegance and class, while Montserrat offers clean, modern legibility—perfect for both emotional and functional messaging.

Colours

A powerful blend of Cherry Sangria, Charcoal Black, and White evokes boldness, trust, and clarity—capturing Wah Hong’s strength and refinement in every detail.

Brand in Action

Here are a few examples of how all the elements come together to create a strong brand presence and experience for Wah Hong Motors & Credit.

Into the brand guide

A brand only works when it is consistent and that is what the brand guideline is for. It helps Wah Hong’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed Wah Hong’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of Wah Hong Motors & Credit, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.