The Best Way to Own a Car.
SKYWAY is a leading one-stop auto financing in Singapore, helping people own a vehicle through in-house loans for car and a hire purchase financing system. They also assist customers in extending and financing their Certificate of Entitlement (COE) at competitive rates.
The Vision
SKYWAY was looking for a distinct and consistent visual identity that represents their values as a professional and trustworthy auto financing provider in Singapore.
Our Approach
Our task was to ensure SKYWAY’s visual consistency across all platforms. To achieve this, we explored various use cases that required specific colour variations of their logo. By standardising the logo colours, we maintained a cohesive and consistent visual identity while allowing flexibility for certain applications. Each colour option was carefully selected to ensure that every variation still reflects SKYWAY’s core values.
Inspired by the curves of the road, SKYWAY’s graphic elements create a dynamic yet seamless visual experience. These curved lines not only symbolise movement and progress but also reinforce SKYWAY’s reliability as an auto financing provider.
Typeface
SKYWAY’s typeface pairing establishes a professional and trustworthy feel, enhancing the overall visual appeal while ensuring readability.
Colours
We refined SKYWAY’s original light green by opting for a more mature and professional shade of green for the primary colour, then paired it with gold to enhance trustworthiness while creating a distinct visual identity for the brand.
Brand in Action
Here are a few examples of how all the elements come together to create a strong brand presence and experience for SKYWAY.
Into the brand guide
A brand only works when it is consistent and that is what the brand guideline is for. It helps SKYWAY’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.
We designed SKYWAY’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of SKYWAY, regardless of where they are used or the medium they are applied to.
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