Empowering Your Financial Journey.
Emvertex Credit is a licensed moneylender in Singapore with over a decade of experience, offering reliable financial solutions with a commitment to responsible lending. By providing flexible loan options for personal, business, and financial needs, Emvertex Credit empowers clients with a transparent, efficient, and secure loan process through their digital platform.
The Vision
EMVERTEX needed a trustworthy, professional brand identity that reflects their commitment to responsible lending. They aimed to communicate trust and support to both individual and business clients in Singapore’s online loan market.
Our Approach
To convey trust and transparency, we positioned EMVERTEX as a reliable financial partner for personal and business needs, enhancing authenticity and safety. The clean, modern design reflects their commitment to providing transparent, user-friendly financial solutions that empower clients on their financial journey.
The elements were created using a grid inspired by lenses, signifying clarity on every step that EMVERTEX provides to their clients.
Patterns are created from the graphic elements to provide versatility across various touchpoints while maintaining a clean and modern aesthetic.
A curated illustration pack enhances EMVERTEX’s website, making it more engaging while maintaining clarity and professionalism.
Typeface
The Onest font embodies an approachable feel with its rounded shapes, giving EMVERTEX CREDIT a sense of trustworthiness and forward-thinking.
Colours
For EMVERTEX, trust is paramount. Hence, blue takes prominence in their colour palette as it symbolises credibility, trustworthiness, and professionalism.
Brand in Action
We believe that a brand is more than just a logo. Every detail, from the fonts to the colour palette, is essential in conveying a brand’s value.
Into the brand guide
A brand only works when it is consistent and that is what the brand guideline is for. It helps EMVERTEX’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.
We designed EMVERTEX’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of EMVERTEX, regardless of where they are used or the medium they are applied to.
You can get your brand makeover too...
With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.
Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.
