Architectural Glass Solutions.
A Star Glasstech is a leading flat glass manufacturing enterprise based in Singapore and Malaysia, specialising in architectural glass solutions. With a visionary team and a commitment to innovation and excellent service, the company has solidified their reputation as a trailblazer in the glass manufacturing industry.
The Vision
A Star Glasstech was looking for a strong and modern visual presence that conveys precision, transparency, and brilliance, all essential attributes of their glass manufacturing excellence, which is built on reliability and innovation.
Our Approach
We developed an identity that positions A Star Glasstech as a master of architectural glass solutions. Solid lines and geometric patterns convey precision and craftsmanship, while a clean, minimalist aesthetic ensures they appear “Remarkable and Reliable Always”.
The A Star Glasstech graphic elements are constructed from ascending glass panels in the logo, symbolising their unwavering dedication to achieving excellence in the architectural glass industry.
Typeface
A Star’s font pairings have a modern and technical appeal. Its squared shapes and rounded corners complement the structured elements for a reliable look.
Colours
Inspired by the hues of glass, from deep reflections to crisp transparency, A Star Glasstech’s colour palette embodies precision and innovation, creating a modern, distinctive visual identity that reflects the purity of their glass products.
Brand in Action
We believe that a brand is more than just a logo. Every detail, from the fonts to the colour palette, is essential in conveying a brand’s value.
Into the brand guide
A brand only works when it is consistent and that is what the brand guideline is for. It helps A Star’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.
We designed A Star’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of A Star, regardless of where they are used or the medium they are applied to.
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