The Vision

Buzzspire needed a bold and modern brand identity that reflects their role as a dynamic campaign management platform. They envisioned energetic and innovative visuals to stand out from their competitors.

Our Approach

We developed a brand identity that captures Buzzspire’s essence: vibrant and effortless. From the logo to the colour palette and typography, every visual element was crafted to reflect the energy of influencer marketing while maintaining a professional yet playful aesthetic.

As Buzzspire collaborates with KOLs who engage with large audiences on social media, our graphic elements are inspired by common social media icons that generate buzz and connection across platforms.

Typeface

The pairing of Meutas and Linear Grotesk offers a bold, modern presence while ensuring readability, reflecting Buzzspire’s dynamic energy and professional edge.

Colours

The colour palette reflects Buzzspire’s creative energy by combining vibrant hues that bring playfulness and contrast, creating a dynamic eye-catching presence.

Brand in Action

We believe that a brand is more than just a logo. Every detail, from the fonts to the colour palette, is essential in conveying a brand’s value.

Into the brand guide

A brand only works when it is consistent and that is what the brand guideline is for. It helps Buzzspire’s internal team and third-party partners understand the brand better while keeping its integrity and impact intact.

We designed Buzzspire’s brand guideline to give comprehensive instructions on how to use the brand elements so they remain recognisable and remind people of Buzzspire, regardless of where they are used or the medium they are applied to.

You can get your brand makeover too...

With our very own VIP Day, you’ll work closely with our team to create a brand that truly represents your company. We’ll make sure it’s exactly what you want.

Ready to give your brand a fresh look? Head to this page to learn more about VIP Day.