BRAND PERSONALITY
The Jester
LOVE:
ENTERTAINMENT
GOAL:
SPREADING JOY
Jesters live in the moment and always seek to lighten up the world with their sense of playfulness and wits. They often bend perspectives, twist meanings, and make sense of the surroundings in an unexpected way.
PLAYFUL
With word and visual plays, JESTERs treat the world as their massive playground where things can be utilised and no combinations are too unreal to try. They can present things lightly without decreasing their true meaning.
WITTY
JESTERs fascination and enthusiasm of the world around them make them a quick-witted bunch that can make sense of things in a different and stimulating way. Their mischief nature pushes them to present ideas that may seem obvious, in a new and exciting way.
CHARISMATIC
Having the courage to be bold, original, and humorous creates a sense of charisma that is unique to JESTERs. Being able to see many opportunities and highly intellect, JESTERs are friendly in a sense that they like it when everyone is having fun with things that they do.
LIFE IS A STAGE, ENJOY THE SHOW
TYPEFACE
BRAND EXAMPLES
FERARRY RED
BRIGHT GOLD
ELECTRIC BLUE
BRAND PERSONALITY
The Jester
LOVE:
ENTERTAINMENT
GOAL:
SPREADING JOY
Jesters live in the moment and always seek to lighten up the world with their sense of playfulness and wits. They often bend perspectives, twist meanings, and make sense of the surroundings in an unexpected way.
PLAYFUL
With word and visual plays, JESTERs treat the world as their massive playground where things can be utilised and no combinations are too unreal to try. They can present things lightly without decreasing their true meaning.
WITTY
JESTERs fascination and enthusiasm of the world around them make them a quick-witted bunch that can make sense of things in a different and stimulating way. Their mischief nature pushes them to present ideas that may seem obvious, in a new and exciting way.
CHARISMATIC
Having the courage to be bold, original, and humorous creates a sense of charisma that is unique to JESTERs. Being able to see many opportunities and highly intellect, JESTERs are friendly in a sense that they like it when everyone is having fun with things that they do.
LIFE IS A STAGE, ENJOY THE SHOW
TYPEFACE
BRAND EXAMPLES
FERARRY RED
BRIGHT GOLD
ELECTRIC BLUE
BRAND PERSONALITY
The Jester
LOVE:
ENTERTAINMENT
GOAL:
SPREADING JOY
Jesters live in the moment and always seek to lighten up the world with their sense of playfulness and wits. They often bend perspectives, twist meanings, and make sense of the surroundings in an unexpected way.
PLAYFUL
With word and visual plays, JESTERs treat the world as their massive playground where things can be utilised and no combinations are too unreal to try. They can present things lightly without decreasing their true meaning.
WITTY
JESTERs fascination and enthusiasm of the world around them make them a quick-witted bunch that can make sense of things in a different and stimulating way. Their mischief nature pushes them to present ideas that may seem obvious, in a new and exciting way.
CHARISMATIC
Having the courage to be bold, original, and humorous creates a sense of charisma that is unique to JESTERs. Being able to see many opportunities and highly intellect, JESTERs are friendly in a sense that they like it when everyone is having fun with things that they do.
LIFE IS A STAGE, ENJOY THE SHOW
TYPEFACE
BRAND EXAMPLES