BRAND PERSONALITY
The Hero
LOVE:
MASTERY
GOAL:
GOAL: TO CREATE A BETTER WORLD

Hero archetype are the ones with great sense of fairness and empowerment, often setting example on how society should overcome great odds to understand the inner life force.
COURAGE
Not the one to back down when facing odds and challenges, HEROes are admired by many for their courage to masterfully navigate through trials and turbulation in achieving their goals through fairness.
INSPIRATIONAL
By using their senses of creativity, originality, and their ability to put their vision into practice, CREATORs are often lead the way, becoming a role-model within their industry.
TRANSFORING
With their capability to face shifting challenges, HEROes archetype transform themselves and in the process they also transform society by becoming an example and inspiration that empowers positive change.
TRIUMPH AGAINST ALL ODDS!
TYPEFACE

BRAND EXAMPLES

PALE ORANGE
VENETIAN RED
CYAN BLUE
BRAND PERSONALITY
The Hero
LOVE:
MASTERY
GOAL:
GOAL: TO CREATE A BETTER WORLD

Hero archetype are the ones with great sense of fairness and empowerment, often setting example on how society should overcome great odds to understand the inner life force.
COURAGE
Not the one to back down when facing odds and challenges, HEROes are admired by many for their courage to masterfully navigate through trials and turbulation in achieving their goals through fairness.
INSPIRATIONAL
By using their senses of creativity, originality, and their ability to put their vision into practice, CREATORs are often lead the way, becoming a role-model within their industry.
TRANSFORING
With their capability to face shifting challenges, HEROes archetype transform themselves and in the process they also transform society by becoming an example and inspiration that empowers positive change.
TRIUMPH AGAINST ALL ODDS!
TYPEFACE

BRAND EXAMPLES

PALE ORANGE
VENETIAN RED
CYAN BLUE
BRAND PERSONALITY
The Hero
LOVE:
MASTERY
GOAL:
GOAL: TO CREATE A BETTER WORLD

Hero archetype are the ones with great sense of fairness and empowerment, often setting example on how society should overcome great odds to understand the inner life force.
COURAGE
Not the one to back down when facing odds and challenges, HEROes are admired by many for their courage to masterfully navigate through trials and turbulation in achieving their goals through fairness.
INSPIRATIONAL
By using their senses of creativity, originality, and their ability to put their vision into practice, CREATORs are often lead the way, becoming a role-model within their industry.
TRANSFORING
With their capability to face shifting challenges, HEROes archetype transform themselves and in the process they also transform society by becoming an example and inspiration that empowers positive change.
TRIUMPH AGAINST ALL ODDS!
TYPEFACE

BRAND EXAMPLES
