BRAND PERSONALITY
The Caregiver
LOVE:
SERVICE
GOAL:
TO NURTURE AND CARE FOR OTHERS

Caregivers are driven by their inclination to help others, to provide guidance and protection for those in need. Their presence radiates a sense of security and often times they would go out of their way to ensure all matters are taken care of in a good manner.
COMPASSION
Their unselfishness and the devotion to help make them the most understanding type compared to other archetypes. CAREGIVERs are very patient and generous, able to provide the best solution where no parties are left on the short end of the stick.
WARM
Natural born providers, CAREGIVERs are very kind and accommodating to those who need the most. They embody a very welcoming and warm quality which makes them generous to others.
REASSURING
CAREGIVERs capability to see the silver linings and remain calm in any crisis makes them an ideal bunch to turn to when things go south. They have an endless amount of optimism that is very reassuring, you can always trust CAREGIVERs to be there.
GUIDING HEARTS, NURTURING LIVES
TYPEFACE

BRAND EXAMPLES

BROWN RUSH
COLUMBIA BLUE
OSLO GREY
BRAND PERSONALITY
The Caregiver
LOVE:
SERVICE
GOAL:
TO NURTURE AND CARE FOR OTHERS

Caregivers are driven by their inclination to help others, to provide guidance and protection for those in need. Their presence radiates a sense of security and often times they would go out of their way to ensure all matters are taken care of in a good manner.
COMPASSION
Their unselfishness and the devotion to help make them the most understanding type compared to other archetypes. CAREGIVERs are very patient and generous, able to provide the best solution where no parties are left on the short end of the stick.
WARM
Natural born providers, CAREGIVERs are very kind and accommodating to those who need the most. They embody a very welcoming and warm quality which makes them generous to others.
REASSURING
CAREGIVERs capability to see the silver linings and remain calm in any crisis makes them an ideal bunch to turn to when things go south. They have an endless amount of optimism that is very reassuring, you can always trust CAREGIVERs to be there.
GUIDING HEARTS, NURTURING LIVES
TYPEFACE

BRAND EXAMPLES

BROWN RUSH
COLUMBIA BLUE
OSLO GREY
BRAND PERSONALITY
The Caregiver
LOVE:
SERVICE
GOAL:
TO NURTURE AND CARE FOR OTHERS

Caregivers are driven by their inclination to help others, to provide guidance and protection for those in need. Their presence radiates a sense of security and often times they would go out of their way to ensure all matters are taken care of in a good manner.
COMPASSION
Their unselfishness and the devotion to help make them the most understanding type compared to other archetypes. CAREGIVERs are very patient and generous, able to provide the best solution where no parties are left on the short end of the stick.
WARM
Natural born providers, CAREGIVERs are very kind and accommodating to those who need the most. They embody a very welcoming and warm quality which makes them generous to others.
REASSURING
CAREGIVERs capability to see the silver linings and remain calm in any crisis makes them an ideal bunch to turn to when things go south. They have an endless amount of optimism that is very reassuring, you can always trust CAREGIVERs to be there.
GUIDING HEARTS, NURTURING LIVES
TYPEFACE

BRAND EXAMPLES
