Rebranding of
Asure Group (AG)
About
Asure Group is a technology consulting firm that provides top-of-the software solutions and unmatched support to help businesses reach new heights efficiently.
Rebranding of
Asure Group (AG)
About
Asure Group is a technology consulting firm that provides top-of-the software solutions and unmatched support to help businesses reach new heights efficiently.
Brand Deep Dive
Bio initiated the rebranding process for Asure Group through a brand sprint, gaining a deep understanding of the brand’s purpose and promise. Taking inspiration from the existing rocket logo, we deliberately positioned Asure Group as a brand that propels businesses beyond the ordinary. We infused Asure Group with a personality of an approachable creator that consistently communicates in a purposeful yet playful manner, uplifting and motivating their audience to strive for the best.
Purposeful yet Playful
Purposeful yet Playful was the main direction in designing a distinct visual motive for Asure Group. Bio also curated a colour palette and typography set that represents the brand’s personality of an approachable creator – confident, bold, and friendly.
Brand in Use
A set of stationery, digital style frames, and brand guidelines were designed to ensure that Asure Group gets to show up confidently and consistently across all the brand’s platforms.
