Rebranding of
A Star Glasstech
About
A Star Glasstech is a renowned glass manufacturing company in Singapore and Malaysia providing top-notch architectural glass solutions.
Rebranding of
A Star Glasstech
About
A Star Glasstech is a renowned glass manufacturing company in Singapore and Malaysia providing top-notch architectural glass solutions.
Brand Deep Dive
Bio initiated the rebranding process for A Star Glasstech through a brand sprint, gaining a deep understanding of the brand’s purpose and promise. By drawing inspiration from the brand name, it’s motto, ‘To supply architectural glass products to our customers’ satisfaction,’ we deliberately positioned A Star Glasstech as the benchmark of the industry, establishing a brand promise of being remarkable and reliable always. Additionally, a hero personality was imbued to properly encapsulate the brand as one that is constantly helping and uplifting their community through the craft they pursue.
Remarkable and Reliable Always
To exude excellence and brilliance was the main direction in designing a distinct visual identity for A Star Glasstech, including a colour palette and typography set that evokes a brand mood of precision, pristine, and minimalist.
Brand in Use
A set of stationery, digital style frames, and brand guidelines were designed to ensure that A Star Glasstech gets to show up and excel across all the brand’s platforms.
